Market Development Specialist

We are seeking a talented and strategic Market Development Specialist (Go-to-Market focus) to join our team. This role is open to both Junior and Mid-Seniority candidates. You will be responsible for developing and executing comprehensive go-to-market (GTM) strategies that ensure our Google Cloud solutions—including cutting-edge Generative AI and data analytics—resonate with target audiences. You will serve as the bridge between our technical excellence and the market, driving high-quality lead generation and brand authority.

Job Descriptions

For All Seniority Levels

• GTM Execution: Implement data-driven GTM strategies tailored to specific segments (Enterprise & SMB), incorporating industry-specific messaging.
• Digital Marketing: Support targeted digital marketing campaigns (SEO/SEM, Google Ads) to attract and convert qualified leads.
• Content Support: Help develop white papers, case studies, and webinars that showcase the value of Google Cloud, Workspace, and AI solutions like Gemini.
• Cross-Functional Collaboration: Partner with sales and pre-sales engineers to ensure marketing initiatives address real-world technical challenges.
• Analytics: Utilize Google Analytics and CRM tools to track campaign performance and user behavior.
• Ecosystem Alignment: Stay updated on Google Cloud Partner programs and co-marketing opportunities.

For Mid-Seniority Candidates (In addition to above)

• Strategy Leadership: Lead the identification and segmentation of high-value industries and define the long-term GTM roadmap.
• Campaign Optimization: Architect complex digital marketing funnels and optimize ad spend/copy for maximum ROI.
• Thought Leadership: Lead discovery workshops and high-level content strategy to position our client as an AI innovation leader.
• Market Intelligence: Conduct deep competitive analysis (AWS, Azure) to effectively position our unique advantages in Malaysia and Singapore.
• Mentorship: Guide junior specialists in marketing best practices and data-driven decision-making.

For Junior Candidates

• Operational Support: Assist in the day-to-day management of social media, email campaigns, and event logistics.
• Data Entry & Reporting: Support documentation efforts and help compile weekly/monthly marketing performance reports.
• Learning & Growth: Actively participate in training to gain foundational knowledge in Google Cloud services and Generative AI use cases.

Requirements

Required

• Education: Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
• Experience (Junior): Fresh graduates or 1–2 years of experience with a strong demonstrable interest in B2B marketing, cloud tech, or AI.
• Experience (Mid-Seniority): 3–5 years of proven experience in B2B marketing, GTM strategy, or lead generation, preferably within the ICT sector.
• GTM Mindset: A strategic thinker who understands the customer journey and how to position technical solutions to solve business problems.
• Digital Skills: Proficiency in Google Ads, SEO/SEM, and Social Media Analytics.
• Communication: Excellent written and verbal skills; ability to simplify complex technical concepts.

Mindset Over Mastery (The our client Growth Clause)

While we are a technology-first company, we believe technical skills can be taught. Direct experience in AI or Cloud is not a strict prerequisite for this role. What we value most is:

• A deep curiosity and strong interest in the future of Cloud and AI.
• A proactive growth mindset—you are excited to learn and certify in new technologies.
• The ability to translate “tech-speak” into compelling market value propositions.

Preferred

• Direct experience within a cloud or IT partner environment.
• Proficiency in marketing automation tools (e.g., HubSpot, Salesforce).
• Familiarity with Generative AI (Gemini, Imagen) and prompt engineering.
• Google Cloud certifications (e.g., Digital Leader or Cloud Engineer).
• Basic skills in graphic design (Canva/Adobe) or video editing.